.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to running into billions in venture capital yearly, have actually raised nearly $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That slowdown results from market concentration, enhanced regulative stress, and economical uncertainties.ADWEEK talked to 5 VCs who continue to invest in adtech business, even with these obstacles, regarding what they are seeking as well as what they stay away from. Maybe unsurprisingly, these capitalists are actually targeting options in privacy-focused modern technologies and also industry-specific locations such as connected TV.